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Carrier and ISP Targeting

To create a targeting profile by carrier or ISP name, first select Carrier/ISP from the conditions drop-down menu. If the “Inverse Condition” box is checked, then the ad or ad group will NOT be served to pages from that carrier or ISP name.

To target an exact carrier or ISP name, choose “exact match” from the drop-down menu and type in the name of the carrier or ISP to target. To target a partial carrier or ISP name, choose “contains” from the drop-down menu, and enter in the partial carrier or ISP name. The carrier or ISP field is case sensitive and will only match SubIDs that match or contain the same case.

Click the “Add” button to add the targeting condition to your ad or ad group. Then click the “Save and Close” button to save the targeting profile.


When you use Carrier/ISP targeting on an ad or ad group, you must have a backup ad or ad group that will be served to users that do not meet the Carrier/ISP conditions you have set.

Any conditions added to the same profile will be AND conditions, meaning that all conditions must be met in order for the ad or ad group to be served. To create OR conditions, you will need to create a new targeting profile. If there is more than one profile, then all conditions in Profile 1 must be met OR all conditions in Profile 2 must be met, etc. for the ad or ad group to be served.


Updated on February 20, 2017

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