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Device Type Targeting

To create a targeting profile by device type, first select “Device Type” from the conditions drop-down menu. Next, select the device type you’d like to target from the drop-down menu that appears. Here you have six options:

  • Smartphone
  • Tablet
  • Desktop/Laptop
  • Feature Phone
  • Other Mobile
  • Robot

If the “Inverse Condition” box is checked, then the ad or ad group will NOT be served on the selected device types. Click the “Add” button. Finally click the “Save and Close” button to save the targeting profile.


When you use Device Type targeting on an ad or ad group, you must have a backup ad or ad group that will be served to users that do not meet the Device Type conditions you have set.

Any conditions added to the same profile will be AND conditions, meaning that all conditions must be met in order for the ad or ad group to be served. To create OR conditions, you will need to create a new targeting profile. If there is more than one profile, then all conditions in Profile 1 must be met OR all conditions in Profile 2 must be met, etc. for the ad or ad group to be served.


Updated on February 20, 2017

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