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IP Type Targeting

To create a targeting profile by IP Type, first select “Target IP Type” from the conditions drop-down menu. Next, select the IP type to target from the drop down menu that appears. Here you have 12 options:

  • Commercial
  • Organization
  • Government
  • Military
  • University/College/School
  • Library
  • Content Delivery Network
  • Residential (Fixed Line)
  • Mobile
  • Data Center/Web Hosting/Transit
  • Search Engine Spider
  • Reserved

If the “Inverse Condition” box is checked, then the ad or ad group will NOT be served to pages with that IP Type. Click the “Add” button to add the targeting conditions to your ad or ad group. Then, click the “Save and Close” button to save the targeting profile.


When you use IP Type targeting on an ad or ad group, you must have a backup ad or ad group that will be served to users that do not meet the IP type conditions you have set.

Any conditions added to the same profile will be AND conditions, meaning that all conditions must be met in order for the ad or ad group to be served. To create OR conditions, you will need to create a new targeting profile. If there is more than one profile, then all conditions in Profile 1 must be met OR all conditions in Profile 2 must be met, etc. for the ad or ad group to be served.
For more information on IP types, click here.

Updated on February 20, 2017

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