Targeting allows you to show ads to specific audiences based on the conditions you set up. AVID allows you to enable a number of targeting options to control conditions upon which your ads are being served:


If you have targeting set up that will potentially stop an ad from being displayed, you must have a backup ad(s) that either has the equal inverse targeting or has no targeting. If this is not done, you run the risk of being charged for an impression WITHOUT SERVING AN AD.

Updated on September 6, 2017

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